BA (HONS) LUXURY, FASHION BUSINESS AND MARKETING

DURATION:
3 years

COURSE OVERVIEW
This three-year, full-time programme prepares you for a successful career in the prosperous industries of luxury and fashion. Over the duration of the course, you will increase your knowledge in subjects vital to breaking the industry. These include: accounting, communication and fashion show production, marketing and international business. You will also develop a strong feel for how the industries operate from day to day.

As we are closely associated with Mod’Art in Paris, you will have the opportunity to learn French, either at beginner or intermediate level, at the same time as reinforcing your English fashion vocabulary.

London and Paris are complementary fashion capitals of the world, meaning you can draw from not one inspirational city, but two. Our staff are also experts in their fields, many of them practicing industry professionals. They pass their in-depth knowledge and fascinating insights down to you, in order for you to enter the luxury and fashion industries thoroughly prepared for what lies ahead.

WHO IS THE PROGRAMME FOR

We are seeking enthusiastic and dedicated students who would like to gain a broad-based understanding of the fashion business side of the luxury and creative industries.

The course provides a through overview of areas including the management, marketing, pr, strategy, visualisation and planning associated with the creation of fashion industry projects in all forms.

WHY TAKE THIS COURSE

This course provides a sound introduction to all areas of Luxury, Fashion Business and Marketing; which will equip graduates with a range of skills which can be applied in many sectors of industry. A solid foundation of business principals, marketing, law, management and branding are introduced alongside more creative and vocational concepts. The potential future application of the skills and theories learnt during the course are diverse and students may move into business jobs in all types of industry. Students also have the opportunity to specialise within the creative sectors of fashion or luxury, if they so wish.

WHAT WILL I EXPERIENCE

This bachelor degree covers a 3-year programme preparing students for a career in management and marketing for the luxury product and fashion business world. Over the three years, students will increase their knowledge in core subjects such as accounting, company and labour law, marketing and international business. This is alongside the development of a strong contextual knowledge of the fashion and luxury industry and how it works.

The course is taught through a series of lectures, seminars and smaller workshop groups. Students are assessed through a combination of reports, oral presentations and some visual portfolio work. They are encouraged to develop their creative or more theoretical business skills according to the preferred area of the industry that they would like to move towards.

 

PROGRESSION

LCCA provides a comprehensive career management service supporting our students to become informed and self-reliant individuals able to plan and manage their own careers. Students will receive support from our Careers and Student Services Department alongside their studies.

Here are some routes you can pursue:

Marketing, PR and communications
Brand management
Fashion media
Fashion event
Image consultant
Or they could progress further in their studies into post-graduate study and academic research.

Year 1
—–
History of fashion I
Fashion shows (production, organisation)
Introduction to fashion marketing
Economic studies of various fashion sectors
Sales techniques (retail)
Fashion design (products)
Leather and footwear
Visual merchandising
IT / visual communication

Plus languages:
French as a foreign language I
English for fashion


Year 2

Fashion buying
Fashion merchandising
Distribution strategy (retail vs. wholesale)
Production / sourcing
Textile technology
Fashion design: trend forecasting and press
Market study in the fashion business
Communication (PR in fashion)
Visual communication
Human Resources

Plus languages:
French as a foreign language II
Core modules:
Accounting
Marketing II
Management (HR)
Oral presentation techniques
8 weeks of internship


Year 3

Fashion culture
Sectoral Studies
Marketing III
Brand management (luxury market)
International Sales and Markets
Product development
Communication
Plus languages:
French as a foreign language III

Core modules:

Marketing III
Budget / business planning
Entrepreneurship
International commerce
Communication
4 month minimum of internship mandatory during summer.
Dissertation:

Final written and oral dissertation

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