This bachelor’s degree provides three years of preparation for you to embark upon a career in the world of visual communication. The course exposes you to a broad range of concepts and practices related to artistic direction, design, advertising and production. The tutors on the course are experienced industry experts, adding an authenticity to the content delivered. You become part of the broader culture of design-based learning here at LCCA, but you will also be equipped with the skills to transform creative ideas into viable business propositions.
The course is taught using a combination of lectures and seminars as well as practical workshops and internships. You will be assessed through a combination of reports, oral presentations, visual portfolio work and personal projects. You will also be encouraged to develop creative and business skills according to the preferred area of the industry you would like to move towards, professionally. You will also attend field trips to museums and industry exhibitions to explore the world of modern design.
WHY TAKE THIS COURSE?
What makes this course unique is our exciting collaboration with VISART – Paris School of Visual Arts, which has enabled us to bring this excellent BA programme to London for the very first time. This vibrant design hub is perfectly located in arguably the world’s most stimulating capital; brimming with heritage, culture and buzz, London will definitely inspire you! The programme also stands out because of the year 3 specialisms on offer: choose between Packaging, Photography or Digital Design for your main focus.
The advantages of this course include:
Small class sizes
Continuous support and follow up on your development
Experienced tutors who are also practitioners and specialists in their fields
Interactive classroom teaching and workshops
Live client briefs, liaising with and presenting to clients
Internship and work placement opportunities
WHAT WILL I EXPERIENCE?
In addition to developing your design competencies, you will acquire a range of additional skills on this course:
Enter national and international awards and competitions
Interact with our visiting speakers, from established professionals to our own alumni
Use the latest creative software and equipment to enable your design work to have a professional finish
Industry standard facilities and software
LCCA also host guest speakers from the graphic design sector and advertising agencies to speak to you about their experiences. We engage regularly in exchange of ideas, research and contacts with our partners Mod’Art and Maryse Eloy. You will be taught to engage with the rapidly evolving market of digital design and visual communication on a local, national and global scale, in line with the demands of a fast-expanding industry.
The programme is complimented by visits to studio’s, agencies and industry practitioners; as well as attendance to Museums, Galleries and Exhibitions. The school takes part in international competitions, submits tenders and collaborates with companies thus allowing individual students or whole classes to take part in external professional offers – and ‘live projects’ which are always stimulating during their training period.
LCCA provides a comprehensive career management service supporting our students to become informed and self-reliant individuals able to plan and manage their own careers. Students will receive support from our Careers and Student Services Department alongside their studies.
Here are some routes you can pursue:
Magazine design publishing
Branding and design agencies
Art direction and advertising
Work in the television and film and entertainments industries
Founding their own start-up design studio
Further study and research
We offer a variety of engaging teaching methods from workshops, lectures, group critique and seminars, to individual tutorials. There is also emphasis on hands-on practical sessions which contributes towards the strong studio culture that has developed within the subject area.
There are no exams on this course as your work is assessed primarily by coursework. Here’s how we assess your work:
Research and developmental work
Written essays or reports
This programme is validated by VISART – Paris School of Visual Arts. They have been training graphic designers, multimedia designers, and artistic and creative directors for over 30 years. The school has gained an excellent reputation, both in France and internationally, for creating an educational experience where students learn how to express their creative capacities and open up professional doors for their future careers.
Education of the eye
Arts & Culture
Images of Communication
Creation with media
Theory of Visual Communication
Perspective and representation of space
Design & Communication
Basics of typography
Creation with media
Fixed image & animated image
The second year of the programme brings with it a great deal of progression in comparison with the first year. You will continue with lectures, tutorials and workshops in an array of different fields. Progression to the third year will depend on a presentation of the second year’s work and a personal project to be assessed by the school’s academic panel along with an 8 to 12 week internship in an agency. You will present work carried out at the agency and complete final written report.
UI & UX
The third year of the programme prepares you for your role as a future artistic director, with emphasis on a major subject of your choice: packaging design, photography or digital design. Visual identity and motion design become an important feature, as well as software such as Dreamweaver and other mixed-media tools. You will be required to produce a large-scale personal project that will be validated by a professional jury and assessed by the school’s artistic and academic panels.
Packaging design and visual merchandising
Graphic design and visual communication
Developing and implementing campaigns
Marketing and design
Visual identity and motion design
Dreamweaver & multimedia
‘After school’: legislation and management
Personal final major graphic project
Professional internship report
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