BA (HONS) GRAPHIC DESIGN - Undergraduate

3 years


With an international reputation for producing graduates that stand out for their creative thinking and technical skills, our BA (Hons) Graphic Design degree is a 3 year programme and does prepare students to become flexible and creative graphic design professionals, with a specific personal graphics skill set, able to negotiate their way through an exciting professional career.

You will be taught by passionate and seasoned graphic design professionals who have worked in some of the best design agencies in the UK. Their dedication to helping you bring your projects to life will give you the confidence and knowledge to follow your passions and choose a path that fits with your academic aspirations and career goals.

With strong emphasis on details and commercial awareness throughout this programme, student will be able to generate ideas and high quality outcomes for visual identity packages such as product packaging, websites and cross-platform advertising campaigns.

Campus: London

Duration: Three Years

Delivery: Full Time

Intakes: February, October



The aim of the course is to encourage students to develop as individuals within a flexible and supportive environment. We’ll help you to develop crucial skills, encouraging you to become creative, enterprising, employable and good leaders.

Our modules and teaching expertise will help you become more independent as a leaner and more certain of your discipline expertise.

The advantages of this course include:

  • small class sizes
  • continuous support and follow up on your development
  • experienced tutors who are also practitioners and specialists in their fields
  • interactive classroom teaching and workshops
  • live client briefs, liaising with and presenting to clients
  • internship and work placement opportunities


Distinct elements of this course will be: interest in pursuing creative solutions to graphic design problems, a broad-based and adaptable approach, self-authorship, narrative and sequence skills, art-direction, ability to direct a range of different outcomes, multi-disciplinary confidence and ability to accomplish communication tasks across a range of media and client bases.



We also host guest speakers from the graphic design sector and advertising agencies to speak to you about their experiences. We engage regularly in exchange of ideas, research and contacts with our partners.  You will be taught to engage with the rapidly evolving market of digital design and visual communication on a local, national and global scale, in line with the demands of a fast-expanding industry.

The programme is complimented by visits to studio’s, agencies and industry practitioners; as well as attendance to Museums, Galleries and Exhibitions. The school takes part in international competitions, submits tenders and collaborates with companies thus allowing individual students or whole classes to take part in external professional offers – and ‘live projects’ which are always stimulating during their training period.


We provides a comprehensive career management service supporting our students to become informed and self-reliant individuals able to plan and manage their own careers. Students will receive support from our Careers and Student Services Department alongside their studies.

Here are some routes you can pursue:

  • Graphic Designer
  • Branding/Corporate Identity Designer
  • Packaging Designer
  • Editorial Designer For Both Print And Digital
  • Exhibition Designer
  • Web Designer
  • App Designer
  • User Experience Designer
  • Art Director
  • Video Director
  • Visualiser Or Visual Creative
  • Opportunities in Related Creative Industries.


Yours course consists of a combination of structured learning and teaching activities and independent learning. This would consist of a variety of engaging teaching methods from workshops, lectures, group critique and seminars as well as individual tutorials. There is also emphasis on hands-on practical sessions which contributes towards the strong studio culture that has developed within the subject area.


You will be given opportunities to test your understanding of the subject informally before you complete the formal assessments that count towards your final mark. This may take the form of practice or ‘formative’ assessments for which you will receive feedback from your tutor. Formative assessments are developmental and any marks you receive do not count towards your overall module mark.

There is at least one formal or ‘summative’ assessment towards the end of each module. The marks from summative assessments do count towards your overall module mark. Here’s how we would assess your work:

  • Project Presentations
  • Research and Developmental Work
  • Design Portfolios
  • Written Essays and Reports

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  • Historical and Critical Thinking
  • Design Workshops
  • Conceptual Communications
  • Type and Image

  • Design Research & Theory
  • Editorial Design
  • Design Directions
  • Professional Studies

  • Dissertation
  • Integrated Final Major Project
  • Professional Practice

  • Minimum age: 18
  • Level 3 qualifications which attract a minimum of 80 UCAS tariffs through one or more of the following: BTEC National
  • Diploma, A-levels, Foundation Diploma in Art & Design, other level 3 accredited qualifications and non-UK level 3 equivalent qualifications confirmed through NARIC. Every application is considered on an individual basis
  • English proficiency: IELTS 6.0 (with minimum 5.5 for each component) or equivalent (CEFR Level B2)
  • All applicants will be required to attend an interview with a portfolio of work that demonstrates creative ability or talent

*This course will only run if there is a sufficient level of interest to ensure a satisfactory student experience and outcome.